Mission to create a competitive environment for utilities that ensures that high quality services are available, affordable and accessible to consumers.

To be a knowledge-based institution that is highly relevant to the development of public utility services through the promotion of investments in infrastructure and Quality Service Delivery in The Gambia.

PURA’s core principles of professionalism and partnership govern all of its actions and decisions and set the standards that all internal staff must adhere to in executing PURA’s work.