The PURA Act requires the Authority to ensure that its services are provided throughout the country and that the interests of all users of the regulated services are protected with respect to prices, quality and variety of services, amongst other responsibilities.
As you may be aware the authority has recognize in the conceptualizing phase of the Consumer Parliament, that the methods employed in the urban areas will not necessarily be appropriate for the rural areas. Therefore, it has since been decided by the directorate of Consumer Affairs that for the interest of consumers of regulated services in The Gambia to be equally protected, it is imperative that a different but equally effective method is designed to meet the needs of this sector of users of regulated services; one based on face to face at local community level. This gave rise to the idea of a “Bantaba” style forum where the Directorate will visit communities in their towns and villages bringing the ICE to them.
Why do we embark on sensitizations?
Suffice it to note that liberalization of the telecommunication sector brought with it a variety of vendors and services promoting the use of a particular service, and as such this brings with it both opportunities and costs for consumers of these services, which effectively and efficiently developed and managed.
What is the desired objective?
The end result and objective is to raise awareness amongst all stakeholders. The long term goal is to effectively communicate and transfer knowledge and information to them. Thatway they are fully informed and empowered to make better informed decisions about the services, costs and opportunities presented within the communications, energy and water sector. Because an informed consumer makes an inform choice in utilising the services of regulated entities. At the same time they will understand what their responsibilities are with regards to the services that they consumed.
The PURA Van touring The Gambia to reach out to consumers. The picture on the right above show a typical village session with consumers asking questions too.
Who is the target audience?
The Gambian public living and working in the provincial areas
Local community leaders
Reception from Community elders offering prayers for the visiting PURA team as well
PURA staff explaining to consumers different issues of interest and also demonstrating energy saving tips